It's called H-U-N-G-E-R

"Sell high calorie foods in plain packaging to beat obesity, says brain prize winner", a brain prize winner, the Grete Lundbeck European Brain Research Prize to be precise, must know exactly what they're talking about.

We are to believe anyone who would even think of gainsaying anything Wolfram Schultz, to put a name to him, uttered on such matters would be some way out of their depth. An "anti-science" sort not worth listening to, isn't that so?  We are all cowered to be sure, 'til we get to the lols.

First, a bit of context,

“We should not advertise, propagate or encourage the unnecessary ingestion of calories,” [really?]

Then he utters the immortal line;

“There should be some way of regulating the desire to get more calories. 

What a fantastic idea, there should be. Wait a minute, there is. I've found it,

H-U-N-G-E-R!

Hand me mucho dinero. Give me a frackin' prize.

I almost don't want to go on as that sums up the mess that is the ob cult and its weight is cals in minus cals used underpinnings. That mes amis is toute-les-choses [I'm feeling all Hercule P]. You need little more to grasp just how much this type of ideology has the minds of its subjects utterly pinioned to the point where reason is wasted on them.

They don't want to deal with hunger, their compulsion to impose it, starvation and anorexia on others is only exceeded by their desire to deny this. Trying to convince everyone hunger doesn't really exist. You don't eat because you are hungry, you're not hungry, you're emotional. 

This man is a scientist but that gives no immunity from this neurosis. He shared a prize for his research into reward systems-not a coinage I've ever had a whole lot of time for, could be worse though. Yet he doesn't actually get that hunger exists to regulate intake.

If he or anyone else feels there's any problem with hunger, then that should be the target of adjustment, not food. I am literally thankful every day that I'm no longer troubled by relentless; hyper functioning, overactive, hypersensitive and implacable hunger I was in the past. Seeking to control what people eat to in this way seeks to replace the adjustment of hunger. They believe they can be your hunger better than your actual function. The one designed for the purpose.

Which doesn't go away, all that happens is the setting up of a clash with these artificial outside bounds. 

Are other people really designed to be your hunger?

Yes, it's true that food manufacturers seek to influence your eating, even to the extent of controlling it, in the sense of wanting you to chose their products over others-whether that works for you or not. However, these people do not arm folk against that, they merely become a counter extreme that turns you into a battleground for their skirmishes with each other.

The problem with the crusade and ci/co is it begins and ends it seems with eating, which is too late in the process. It comes after hunger. Eating is the response to that, not some sinister pathology or original sin.

De-contextualising eating in this way simply becomes a source of further disorder and dietary mayhem. Which intriguingly relates to an area of interest for Schultz, understanding how memories are formed, according to this geeze and others, this could help with learning how to unravel [undesired] memories. Like not being able to remember hunger exists or what its for.

All for the desire to control what other people eat.